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Big Data, Big Testing, Big Deal

  • 15 Apr 2016
  • 12:00 PM - 1:00 PM
  • East York Room, 2nd Floor, 4 King Street West, Toronto, ON, Canada
  • 0

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Speaker:

Raymond He, Senior Consultant of Channel Strategy and Analytics, CIBC

Rebecca Pang, Senior Director of Channel Strategy and Analytics, CIBC

Audience are encouraged to bring their own lunch.

Big Data is a big topic these days. However, Big Data in and of itself doesn't allow company to sell more products or services, or serve your customers better. Big Data is "merely" the ability to (with all the new tools that are emerging) crunch tons of disparate data, mingled with transaction histories, mixed with profiles from third-party data and public information to derive all kinds of interesting correlations and generating interesting hypothesis. But that shouldn't be the end of analytics.

In order to move from interesting correlations to actionable recommendations, you need Big Testing. Big Testing is about instilling a Test and Learn culture, institutionalize a disciplined approach into forming hypothesis, designing a well-thought test, executing the test objective and deriving insights from the test results, and finally, turning big ideas into well-supported and well-paced Big Changes.


Speaker’s Bio:


Raymond He

Senior Consultant of Channel Strategy and Analytics, CIBC

Raymond He is the senior consultant of channel strategy and analytics for CIBC, where he plays a key role in evaluating strategic programs or initiatives related to integrated channel strategy through Test/Control analytics. Prior to the current role, He worked as a Manager in the Marketing and Channel Strategy team in RBC, heading their APT Analytics.

Before He joins the financial industry he was an entrepreneur while studying for this MBA. He co-found and ran a successful educational services business in Oakville before recruited by RBC.

He earned his honours bachelor of business administration and MBA from McMaster University’s Michael G. DeGroote School of Business later.



Rebecca Pang

Senior Director of Channel Strategy and Analytics, CIBC

Rebecca Pang is the senior director of channel strategy and analytics for CIBC, where she leads the retail channel analytics team to develop and evaluate strategic programs or initiatives related to integrated channel strategy. Prior to the current role, Pang was working in the mergers and acquisitions, investment banking and Strategy & Corporate Development teams at CIBC. Pang has also worked as a senior manager for T-Mobile USA, an investor relations officer for China Netcom in Beijing and a business analyst for McKinsey and Company in Hong Kong.

Pang earned her honor’s bachelor of business administration from the Chinese University of Hong Kong, and then served as an HSBC scholar at Columbia University. She received her MBA from Stanford University’s Graduate School of Business and later earned her Chartered Financial Analyst and Chartered Business Valuators designations.

Pang currently serves as a member of the Dean’s Advisory Council for the Ted Rogers School of Management of Ryerson University, and a board member for the Toronto chapter of the Multiple Sclerosis Society.


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