Speaker: Janice Liu, Senior Manager, Digital Strategy & Sales at CIBC
Audience are encouraged to bring their own lunch.
Digital Personalization matters more than ever in our ever-changing digital world.
This talk will explore the foundations of the digital consumer’s path to purchase and the intricacies that organizations are beginning to develop today to better connect with their customers, deepen relations and sell. You will be shown a digital-focused perspective that will impact the way you interact with your devices, brands and connections online.
Senior Manager, Digital Strategy & Sales at CIBC
Janice Liu, Head of Digital Personalization & Campaign Optimization at CIBC Digital Strategy leads a team that supports all mass marketing initiative across CIBC on the owned channels, such as CIBC.com and mobile app as well as all digital personalization efforts. An accomplished and seasoned marketer, Janice has over 7 years of experience in digital marketing, with a focus on performance and acquisition initiatives to drive online sales. Her experience spans various industries from a consulting, agency and corporate capacity. Janice is passionate about technology and the ability to leverage digital interactions to drive client-centricity.
Janice earned her Bachelors of Arts degree from McGill University in Political Science. Her career in the digital space began during her time at McGill was put to use to support various charity organizations she was a part of. After graduating university, Janice gained experience working in the fashion wholesale industry, which led to her owning her own e-commerce business in 2011, a time when e-commerce was only beginning to flourish and make great advancements in Canada and the United States.